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Strengths
Priorities
YOUR SCORE
out of 100
CATEGORY AVG
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out of 100
YOUR SCORE
out of 100
CATEGORY AVG
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out of 100
YOUR SCORE
out of 100
CATEGORY AVG
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out of 100
Market presence
Traffic punch
Failing
Your overall traffic punch is significantly weaker than most competitors, meaning your digital traffic is low relative to your market position. Focus on improving traffic generation approach to better leverage your market share and meet category standards.
YOUR SCORE
0
out of 100
CATEGORY AVG
48
out of 100
Depth of engagement
Engagement rate
Failing
Your percentage of engaged visitors is lagging far behind competitors. There can be many innocuous reasons for this, but it should be investigated. Review landing pages for issues with relevance, content quality, and initial user experience. This may help you reduce bounce and meet category standards.
YOUR SCORE
0
out of 100
CATEGORY AVG
48
out of 100
Depth of engagement
Visit frequency
Trailing
Your overall visit frequency performance is behind your competitive set. Prioritise improvements in content value, user experience, and retention strategies to encourage more frequent return visits and meet category norms.
