Jaguar: Sleek but low-personality configurator

The Jaguar configuration process is effective, but ultimately generic.

Configuring a vehicle on the Jaguar website is smooth and intuitive, allowing users to quickly grasp important information while having easy access to detailed specs throughout the process. However, the experience is relatively basic from a brand perspective, lacking unique elements that could elevate it and reinforce Jaguar's luxury positioning. Instead it offers an example of a safe, simple execution of category best practice, with minimal differentiation.