CASE STUDIES

McLaren: Full-service configuration sharing

Published on
October 28, 2024

The personalised McLaren configuration brochure contains full specification details for the configuration, and users can share their preferences with a dealer, as well as friends and family, via their unique configuration code or QR code.

This multi-format approach to sharing configurations caters to different user preferences and scenarios, from quick mobile sharing via QR codes to detailed PDF brochures for more in-depth reviews.

By providing these various options, McLaren ensures that the excitement and details of a custom configuration can be easily communicated and preserved throughout the buying journey.