RANKINGS

See how everyone stacks up in digital

Every Aussie automotive brand, scored, ranked and classified on their digital experience.

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*Auto brands are ranked, scored and organised into the five classes based on their banded performance bracket:
‍
80-100: Legend
60-79: Leader
40-59: Average
20-39: Trailing
0-19: Failing

*Auto brands are ranked, scored and organised into the five classes based on their banded performance bracket: 80-100: Legend, 60-79: Leader, 40-59: Average, 20-39: Trailing, and 0-19: Failing

Rank

Brand

Class

Score

1

Tesla

Legend

80

2

Volkswagen

Leader

71

3

Hyundai

Leader

68

4

Toyota

Leader

64

5

Kia

Leader

64

6

Polestar

Leader

63

7

Porsche

Leader

62

8

Maserati

Leader

62

9

Volvo

Leader

60

10

Honda

Leader

60

11

BMW

Average

59

12

Audi

Average

57

13

Mazda

Average

57

14

Skoda

Average

57

15

Isuzu Ute

Average

54

16

Jaguar

Average

53

17

Land Rover

Average

52

18

Mercedes-Benz

Average

52

19

BYD

Average

52

20

Renault

Average

51

21

Lotus

Average

51

22

CUPRA

Average

51

23

McLaren

Average

50

24

Lexus

Average

50

25

Ford

Average

50

26

Jeep

Average

50

27

MINI

Average

48

28

GWM

Average

47

29

Nissan

Average

46

30

Mitsubishi

Average

45

31

Ferrari

Average

44

32

Subaru

Average

43

33

Genesis

Average

41

34

Lamborghini

Trailing

39

35

Alfa Romeo

Trailing

38

36

Bentley

Trailing

38

37

Chery

Trailing

37

38

Suzuki

Trailing

37

39

Aston Martin

Trailing

36

40

LDV

Trailing

36

41

Fiat

Trailing

36

42

MG

Trailing

36

43

Peugeot

Trailing

34

44

RAM

Trailing

33

45

Citroen

Trailing

32

46

SsangYong

Trailing

32

47

Rolls-Royce

Trailing

30