ABOUT

We want better strategy for everyone

Good strategy starts with an unbiased understanding of where you stand today. Finding that out often gets needlessly complicated and expensive (yeah, we’ll say it!). At Sitch, we aim to make it simpler.

Founders

Illustration of thumbs-up and thumbs-down icons with circular progress bars in green and purple squares, and two hands interacting with the squares.

Abby Johnston

FOUNDER

Abby is a boundary breaking career strategist, unafraid of merging disciplines to find the most effective levers for impact, be they in brand, comms, digital, content, analytics or automation.

Page titled 'Chapter 1: The True Cost of Standing Still' with main text stating the comfortable middle is about to get way less comfortable, explaining that brands must challenge norms as being good enough will no longer be an option, with key statistics about Australians' opinions on car brands' digital experience and online car retail purchasing.

Amelia Hearn

FOUNDER

Amelia is a truly research-led strategy leader, who thrives in making sense of dense information and data, and elevating the truths that drive real change in business.

We're full of these folk's secrets

L'Oréal Paris logo with 'Because you're worth it' tagline beneath.
Lexus logo with stylized 'L' inside an oval.
The North Face logo.
Huggies logo in blue text on a white background.
DoorDash logo with red dash symbol to the left of the word 'DoorDash' in black letters.
Commonwealth Bank logo with black text and a yellow diamond-shaped emblem.
Stylized black ABC logo with the letters connected in a modern design.
Silhouette of a lion walking with its tail curved downward.
Lendlease company logo in white text on a black background.
Breville logo in black text with a stylized letter B and the brand name below.
White hospital building with multiple windows and air conditioning units along the facade under a blue sky.
Blackmores
Elanco company logo in black text with a stylized blue and green swoosh above the letter 'a'.
NRMA logo featuring a shield with a rising sun and wings above the letters NRMA.
Frank Health Insurance logo text.
Challenger company logo with a stylized flower-like design on the right.
Walt Disney signature logo in black on a white background.
Harvey Norman brand logo.
Bayer company logo featuring a green cross with the word 'BAYER' written vertically and horizontally.
David Jones logo.
Mister Zimi brand logo in stylized black text.
Visit South Carolina logo with a stylized yellow palmetto tree and crescent moon on a dark teal background.
Sunsuper logo with a stylized sun icon and black text.
Smiggle brand logo text in black.
The word 'FLAUS' written in large, bold bubble letters with a neon green outline on a black background.
Coca-Cola logo in black script font.
Comvita logo
Kotex brand logo in purple and white.
Warner Bros. logo featuring a shield with the letters WB.
Nestlé company logo with a stylized bird's nest above the name.
We're full of these folk's secrets

We'd love to show you our data