Method | Sitch

How we do things

Sit back, relax and let us take you through the finer points of how we collect, process and analyse all our juicy data and insights.

Step-by-step overview

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01 Parameter setting

Define and document the category and brand set for inclusion for the study, and design the category-specific elements of the methodology (i.e.task tests).

02 Literature Review

Review public search, market data and industry news to form a view on the category state of play and trends.

03 Expert review

Examine and assess each brand’s digital presence with our proprietary 100-question review framework—which includes both scoring data, contextual data and screen recordings.

04 Third-party data

Gather the best available third-party data for traffic stats, engagement rates, search visibility, advertising activity, market share and sales.

05 Technical tests

Run technical performance tests that cover site performance, accessibility compliance, SEO health indicators, cross-device responsiveness and security standards.

06 Data processing

Ingest data into our data warehouse, to process and feed into our scoring model, interactive tools and dashboards.

07 Analysis & outputs

Analyse scoreboards, datasets and contextual assets to build out category analysis, reports, case studies and insights.

Explore our scoring

Our scoring framework serves up the perfect layer cake of data and insights that takes you from macro to micro seamlessly.

Rank

See where you placed in your category overall.

Score

See your exact score out of a possible 100.

Class

Find out which percentile class you land in.

Criteria

Explore your performance across 7 criteria, 27 sub-criteria and more than 110+ datapoints.

Get to know our criteria

Hand-crafted in our atelier, the seven criteria we use to score brands cover 27 sub-criteria and 110+ data points, all mixed together in a thoughtful, pragmatic blend.

Market presence

Weighting: 10% of score

Measures a brand's visibility, demand, and performance in digital relative to its market position and competitors.

Sub-criteria:

Brand experience

Weighting: 15% of score

Evaluates how well a brand executes with distinctiveness, consistency and high quality in digital.

Sub-criteria:

Depth of engagement

Weighting: 10% of score

Measures how effectively a brand's digital presence captures and maintains user interest and interaction.

Sub-criteria:

Content experience

Weighting: 20% of score

Assesses the breadth, quality, relevance, flow and novelty of a brand's digital content.

Sub-criteria:

Features & functions

Weighting: 20% of score

Evaluates the functionality, usability, and novelty of a brand's digital features and tools.

Sub-criteria:

Experience fundamentals

Weighting: 15% of score

Evaluates the technical and structural aspects that form the foundation of a brand's digital presence.

Sub-criteria:

Conversion experience

Weighting: 10% of score

Evaluates how effectively a brand's digital presence is designed to turn visitors into leads or customers.

Sub-criteria:

The digital intelligence your strategy deserves

How we do things

01 Parameter setting

02 Literature Review

03 Expert review

04 Third-party data

05 Technical tests

06 Data processing

07 Analysis & outputs

Explore our scoring

Get to know our criteria

Get in touch to discuss your category or check out the categories we're already working on